The Appearance (1996)

Release Date: 1996-07-14
Runtime: 0h 40min
Production Company: Harun Farocki Filmproduktion
Production Country: Germany
Director: Harun Farocki

An advertising agency has to pitch a marketing concept to an optician's consortium, represented by the manager who is the first to see the campaign. The logo submitted is examined from every angle: it must simultaneously express both the company's dynamism and its reliability. A fascinating, dispassionate glimpse behind closed doors, where every detail is dramatized to win that lucrative contract.